I had the pleasure of developing a holistic brand identity for Brina Kaufmann, ranging from brand design and the logo to the website. The brand design combines soft colour tones, harmonious typography and plenty of breathing space. The logo has been deliberately kept minimalist – elegant, timeless and finely tuned to the brand’s overall impact. It highlights Brina’s personality without being overpowering.

The website consistently translates this brand world into the digital space. Generous white space, a clear structure and intuitive user navigation ensure a professional online presence. The warm imagery is harmoniously integrated, lending the site depth and authenticity.